42 of the Best SEO Tools for Auditing & Monitoring Your Website

They’re good for optimizing smaller sites, but if you’re working on a larger website, you might need to upgrade to unlock the tool’s full feature set. The TinySEO Speed Image Optimizer offers one-click image optimization for Shopify stores. It offers automated image backups, image compression, and alt text to ensure that product imagery doesn’t hinder search performance.

MarketMuse pricing:

This saves you from relearning systems and migrating data as your needs increase. SEO professionals who prefer desktop software and want to avoid monthly subscriptions. Check out what your landing pages or blog posts might look like in Google search results with the SERP snippet optimization tool.

Add Formatted Insights

Backlinks are an influential ranking factor for search engines. But you don’t just need more of them, you need more high-quality backlinks. SEO PowerSuite’s Free Backlink Checker helps you keep track of the backlinks on SEO Anomaly your site. With everything in one place, it’s also easier to spot patterns and draw connections. Like how ranking improvements might correlate with new backlinks.

Alexa Rank Checker

• Once Sitechecker scans your website, you get insights into traffic, backlinks, rankings, and more.
• Ubersuggest is best for small businesses and individuals managing up to 15 websites.
• And if you need search engine optimization, their SEO Mode lets you analyze your content against SERP competitors and optimize accordingly with their Surfer SEO add-on.
• This tool monitors backlinks, finds local and global keyword opportunities, and helps with competitor keyword analysis.

The platform is especially useful for building content clusters and topical authority. It helps you understand not just how to optimize a single article, but how to structure an entire content strategy based on what your site is missing. This platform is particularly effective for businesses with one or more physical locations. It lets you manage your Google Business Profile data, find and fix local citations, and see exactly how your business ranks in map packs and local organic results. It also tracks reviews from major platforms, giving you a centralized way to monitor reputation and respond where necessary.

I can check the title tags and meta descriptions alongside that data in Screaming Frog to see if I can improve them. This lets me see not just technical SEO data, but also how users interact with my pages and how they perform in search—all in one place. Google Search Console (GSC) is a free alternative to SEO Gets. It lets you track keyword performance, impressions, clicks, and average positions over time.

Thanks to SEO tools, you can analyze data about your website accurately. SEO tools give you the metrics you need to measure and allow you to report this data easily. You can also analyze the SEO performance of competing companies. It is very important to collect data by doing competitor analysis, interpreting these data in your favor, and setting up strategies. Rank Checker is a professional tool that allows you to determine the position of your website in search engines. SEO Analysis & Website Review by WooRank is a browser extension that provides users with instant insights into the SEO performance of any webpage.