The Complete Guide to On-Page SEO

If you see that there are pages listed in your sitemap but do not appear in the crawl results, these are likely orphan pages. On-Page SEO is crucial for helping search engines understand your content and deem it worthy of a high ranking. High-quality content (On Page) can attract high-quality backlinks (Off Page), and vice versa. Thus, focusing on only one aspect can limit your site’s potential to achieve higher rankings and visibility. Off Page SEO encompasses actions taken outside of your own website to impact your rankings within SERPs.

What is on-page SEO?

Although both are important for rankings and search visibility, on-page and off-page SEO each solve for different SEO factors. For higher pages per session, include internal links strategically throughout your content and offer suggestions for related articles or resources at the end of the page. A positive UX boosts user satisfaction and signals to search engines that your site provides value. They act as signposts, guiding visitors and search engine bots through your site.

WHAT IS ON-PAGE SEO?

• Technical SEO keeps your website secure and accessible, which are core elements for designing your website user experience (UX).
• In all CMS, by default, the title of a page is wrapped into H1 tags.
• If you’ve put time and effort into adding “information gain” to your content, don’t bury it.
• Backlinks, also called inbound links, are links from other websites directing to your site and are among the most powerful ranking factors in SEO.

Off-page SEO is about link building and other factors you can use to convince search engines about the quality and usefulness of your website. It has to do with promotion methods outside the boundaries of your website. All this data will be a huge help for your further on page optimization efforts.

If a bunch of pages show up, you’ve got a product tagging issue to solve. There are a few ways to tackle the issue of excessive blog tag pages. Duplicate product URLs are something of a legacy issue – most modern Shopify themes don’t use “product within collection” URLs, precisely because they’re bad for SEO.

Properly optimized images improve accessibility and user experience and can rank in Google Images search results. Off-page SEO, on the other hand, involves optimizing external factors, such as backlinks and social media presence, to enhance search engine rankings. It is distinct from on-page SEO, which focuses on content within the website itself. While good to prioritize, it’s important to avoid keyword stuffing. This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural.

Adding alternative text for images is the first principle of web accessibility. URLs are a minor ranking factor search engines use when determining a particular SEO Anomaly page or resource’s relevance to a search query.Keyword use in a URL can also act as a ranking factor. There are several online tools you can use to check your rankings, e.g. the Seobility Ranking Checker. The tool will immediately display your domain’s ranking as well as the top 100 URLs ranking for this keyword.