The 17 Most Important SEO Tips for Higher Rankings

And with that in mind, group similar content together to make it obvious what your site talks about. If you have an arsenal of tools on your website, create a subfolder called “tools” to house them under. Once you start trying to rank on Google, implement good SEO tracking and monitor the results of your SEO campaigns. This will determine what’s working and what isn’t, so that you can make SEO Anomaly necessary adjustments to improve your results. Images are great, but videos are even better, especially if you’re trying to show or explain a complex idea, concept, or process. The good news is statistics boost the authority and trustworthiness of a piece of content.

Google Wants Good Independent Sites To Rank

Now if your blog template already creates a header image (like WordStream’s does), such that it would be redundant to put it at the top of your post, move it down to the end of the post. Or, see if your SEO plugin (we use Yoast) gives you the option to upload a social image. The image won’t appear in the blog post itself, but it will still be attached to that post and indexable in search results. Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. To improve your Google rankings without getting penalized, learn what activities Google penalizes. In short, avoid black hat SEO techniques like keyword stuffing and link schemes.

Build internal links to your pages

Guest blogging involves writing articles for other websites in your niche, with a link to your site included in the content. This helps you reach a wider audience and provides valuable backlinks that can improve your search ranking. When guest blogging, focus on creating high-quality, relevant content that offers value to readers and showcases your expertise. Within your industry, every competitor wants to be the first search result that shows up when customers look for important terms.

If you’re feeling adventurous, it’s worth figuring out if you can specify a canonical version for your pages. But if you don’t canonicalize your URLs yourself, Google will try to automatically do it for you. Google Analytics SEO helps by revealing which content attracts organic traffic, allowing you to optimize or create more targeted content based on data. Tools like Analytify simplify the process by acting as a Broken Link Checker on your WordPress site.

Use a tool like DataPins to automate review requests through SMS and email reminders. In some home services industries, up to 70% of Google searchers interact with the Google Map 3-Pack before making a purchasing decision. You can’t ignore those odds if you plan to maximize your local customer acquisition. Learn how LinkedIn Ads can generate high-quality webinar leads for just $4.40 each—well below the platform’s average cost. See the strategy that turned $875 in ad spend into nearly $3,000 in sales. Constantly look at updating your content and check on competitors onpage 1 to see what is working,” suggests Taylor.

• Start by really understanding Google’s motivation and how it works, so you can shape your approach to content and SEO strategy in order to rank.
• A penalty can affect one part of your website or the whole thing.
• To improve Google ranking, analyzing and monitoring your website’s performance is crucial.
• While high quality external links that point to your site carry the most weight, internal links within your site are important, too.
• The Q&A section on your GBP allows potential customers to ask questions about your business directly in search results.
• Finally, your description is a great way to explain to customers what your business does.

And of course, you want to rank for terms that your ideal customers are plugging into the search box. These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for. Ranking higher on Google starts with getting a basic understanding of what keywords are. You’ll discover interesting ways to create quality content that satisfies searchers and gets Google’s attention. Remember to optimize title tags, meta descriptions, headers, and image alt text with targeted keywords.